"The only real stumbling block is the fear of failure. In cooking, you have got to have a what-the-hell attitude." ~ Julia Child

Only in New York — Pop Tarts Shop

by Julie Tilsner on July 28, 2010

in Food News

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Pop-tarts New York, New York! It’s a wonderful town! The Bronx is up and the Battery’s down. The people ride in a hole in the ground …

…to Times Square, where the world’s first Pop Tarts shop is opening in August. That’s right. A store devoted to everyone’s favorite childhood breakfast pastry.

You didn’t read it here first, but pretend you did. And now, let us all join hands and hang our heads for a collective pout.

It’s just not FAIR! How come WE don’t get a Pop Tarts Shop? How come all the cool stuff always has to happen in New York City? (grumble, grumble).

Now stomp your feet … good. Maybe we’ll get our way. Because I think what the world really needs right now is a chain of clean, bright, fully-stocked Pop-Tarts shops, where adults can go and buy an old favorite or concoct a new flavor more suited to their grown-up taste buds.

I think Pop-Tarts could help us attain world peace. Really.

Well, I mean, it’s worth a try, don’t’cha think?

Sigh. Alas. for all of us who DON’T live in Manhattan, it’s business as usual when the random Pop-Tarts urge hits: sneak to the grocery store under cover of night to sheepishly buy ourselves a box, then creep home to hide it from the kids.

My favorite is still brown sugar cinnamon. But I’m not going to toss a classic Strawberry frosted out of bed, either.

Sigh. See? It makes me smile just thinking about them. I’m sure you are too.

What’s your favorite?

{ 2 comments… read them below or add one }

Robin July 29, 2010 at 8:47 am

Only you could get me to admit that I too love these atrocities of nutrition. Frosted cherry-oh my.


Bruce August 2, 2010 at 4:17 am

Pop-tarts are great, but wait till you try the all-rice-pudding joint. Total eye-rolling, heavenly joy.


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